Article: Two Golden Rules of Content Marketing

In March, Jennings Principal Dan Dunlop had the honor of speaking at the first-ever Healthcare Marketing 360 Summit in Nashville. His topic was thought leadership content marketing. Specifically, he shared his thoughts on how to make it easy for content experts in healthcare organizations to participate in content marketing programs without having it become a huge drain on their time. His presentation stemmed from hearing so many of his colleagues at healthcare organizations complain about the challenge of getting executive leadership and medical experts to give them the time they need to produce thought leadership content. Well, there’s a solution for that.

When Dan returned from the conference, he started putting his thoughts to paper and it turned into a short article. Our good friends at Swaay.Health have now published that article and it is available online for anyone interested. To check out the article, go to