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Resources
The Best Brands Aren’t Created. They’re Uncovered.
Many healthcare organizations still struggle with one fundamental question: “who are we?”
READ MOREWhy Healthcare Marketers Still Undervalue Referring Physician Marketing—and Why That Needs To Change
The physician audience has changed in how they consume and engage with information.
Read MoreThe Pizza Principle: Simplicity, Transparency, and Access in Healthcare
Why is ordering a pizza easier than booking a doctor’s appointment?
Read MoreSwaay.Health Presentation
Designing a Formal Listening Process to Support Decision-Making & Marketing
READ MOREThe Benefits of Listening — A Foundation for Better Business and Better Healthcare
Why invest in a formal listening process?
This may seem obvious but, in healthcare and agency marketing, listening doesn’t happen nearly enough.
When the Unthinkable Happens: Lessons Learned from the Brockton Hospital Fire
The fire at Signature Healthcare Brockton Hospital did more than damage the building. It took away a community’s familiar access to care. See how the Signature Health team responded to both the communications and care challenge.
read moreESTABLISHING BRAND RELEVANCE WITH THE LANGUAGE OF LOVE
Health care organizations are currently facing a number of significant challenges: recruitment and retention, DEI-related reforms, addressing health inequities in the communities we serve
READ MOREDon’t Ignore These 9 Pitfalls of Digital Advertising
Digital advertising is measurable, cost-effective, immediate, and easily changed on the fly. Because it’s easy and convenient, it’s also easy to make mistakes. Here are 9 common digital advertising pitfalls to watch out for.
READ MORETHE ART OF THE INTERVIEW: What Works—and What Doesn’t
It’s hard to imagine that a renowned surgeon or C-suite executive has insecurities, but when it comes to being in front of a video camera—or any type of media—people are people.
READ MOREConnecting Public Health and Primary Care to Address Social Determinants of Health
A 2011 survey conducted by the Robert Wood Johnson Foundation (RWJF) found that 85 percent of physicians believe unmet social needs lead to worse health for all Americans.
READ MOREContent Marketing: A Cautionary Tale
In the world of healthcare marketing, we go through phases where certain genres of marketing, specific techniques, and strategies take on a faddish quality. Right now, two areas getting a lot of attention are content marketing and brand journalism.
READ MORERenown Health: Establishing a National Thought Leadership Position
In January 2017, Jennings was approached by Renown Health in Reno, Nevada about developing a marketing program that would help grow the organization’s visibility and stature both regionally and nationally.
READ MORESwaay.Health Presentation
Designing a Formal Listening Process to Support Decision-Making & Marketing
READ MOREThe Benefits of Listening — A Foundation for Better Business and Better Healthcare
Why invest in a formal listening process?
This may seem obvious but, in healthcare and agency marketing, listening doesn’t happen nearly enough.
When the Unthinkable Happens: Lessons Learned from the Brockton Hospital Fire
The fire at Signature Healthcare Brockton Hospital did more than damage the building. It took away a community’s familiar access to care. See how the Signature Health team responded to both the communications and care challenge.
read moreESTABLISHING BRAND RELEVANCE WITH THE LANGUAGE OF LOVE
Health care organizations are currently facing a number of significant challenges: recruitment and retention, DEI-related reforms, addressing health inequities in the communities we serve
READ MOREDon’t Ignore These 9 Pitfalls of Digital Advertising
Digital advertising is measurable, cost-effective, immediate, and easily changed on the fly. Because it’s easy and convenient, it’s also easy to make mistakes. Here are 9 common digital advertising pitfalls to watch out for.
READ MORETHE ART OF THE INTERVIEW: What Works—and What Doesn’t
It’s hard to imagine that a renowned surgeon or C-suite executive has insecurities, but when it comes to being in front of a video camera—or any type of media—people are people.
READ MOREConnecting Public Health and Primary Care to Address Social Determinants of Health
A 2011 survey conducted by the Robert Wood Johnson Foundation (RWJF) found that 85 percent of physicians believe unmet social needs lead to worse health for all Americans.
READ MOREContent Marketing: A Cautionary Tale
In the world of healthcare marketing, we go through phases where certain genres of marketing, specific techniques, and strategies take on a faddish quality. Right now, two areas getting a lot of attention are content marketing and brand journalism.
READ MORERenown Health: Establishing a National Thought Leadership Position
In January 2017, Jennings was approached by Renown Health in Reno, Nevada about developing a marketing program that would help grow the organization’s visibility and stature both regionally and nationally.
READ MORE