Resources

ESTABLISHING BRAND RELEVANCE WITH THE LANGUAGE OF LOVE

Health care organizations are currently facing a number of significant challenges: recruitment and retention, DEI-related reforms, addressing health inequities in the communities we serve

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Don’t Ignore These 9 Pitfalls of Digital Advertising

Digital advertising is measurable, cost-effective, immediate, and easily changed on the fly. Because it’s easy and convenient, it’s also easy to make mistakes. Here are 9 common digital advertising pitfalls to watch out for.

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THE ART OF THE INTERVIEW: What Works—and What Doesn’t

It’s hard to imagine that a renowned surgeon or C-suite executive has insecurities, but when it comes to being in front of a video camera—or any type of media—people are people.

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Connecting Public Health and Primary Care to Address Social Determinants of Health

A 2011 survey conducted by the Robert Wood Johnson Foundation (RWJF) found that 85 percent of physicians believe unmet social needs lead to worse health for all Americans.

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Content Marketing: A Cautionary Tale

In the world of healthcare marketing, we go through phases where certain genres of marketing, specific techniques, and strategies take on a faddish quality. Right now, two areas getting a lot of attention are content marketing and brand journalism.

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Renown Health: Establishing a National Thought Leadership Position

In January 2017, Jennings was approached by Renown Health in Reno, Nevada about developing a marketing program that would help grow the organization’s visibility and stature both regionally and nationally.

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