A history of firsts in healthcare marketing.

Our agency was among the first to introduce a hospital mommy blog. We were first to advocate for, and develop, online communities for health systems and their patients. First to champion digital physician relations as a vital component of a strategic marketing plan. And we were the first marketing agency to create the playbook for how health systems can use social media as a central component of crisis communications.

Yes, there have been many firsts in our more than 40-year history as a full-service marketing firm working with healthcare organizations. But our focus is not on what we’ve already accomplished. It’s in what lies ahead. Each day, we are working on new ways we can partner with our clients to create transformative campaigns, launch timely branding initiatives, and develop brilliant ideas that shed new light, help people gain new perspectives, and make our world a healthier place. If you’re ready for something better, something more, we’re ready too.

Fresh Perspectives in Healthcare Marketing


Narcissism in Healthcare


Marketing with Video


Patient Safety



A Unique Orthopedics Team - Friends & Colleagues

Appalachian Regional Healthcare System


VAFCC Reggie – Patient Story

Virginia Association of Free and Charitable Clinics


We Are AppOrtho

Appalachian Regional Healthcare System