A bold, ambitious goal for any healthcare marketing agency. But Jennings isn’t a typical agency. Our focus isn’t on what’s been done. We’re far more interested in what’s next. And in this complex healthcare environment, that’s exactly what our clients need us to be focused on. We’re constantly looking ahead. Guiding. Anticipating change. It’s a philosophy that’s led us to develop novel approaches for more than 80 healthcare clients around the country.

We were the first in the country to introduce a hospital mommy blog. The first to advocate and develop online communities for healthcare systems. The first to champion digital physician relations as an integral part of strategic marketing plans. The first to teach healthcare organizations the importance of using social media to manage crisis communications.

Every day, we’re thinking about new ways to approach hospital and healthcare marketing and advertising. And how to give patients and families new perspectives and new information on healthcare – so they can make better, more informed decisions.

We think that will make the world a healthier place. And we’re always looking for partners who think that way, too.




24 Mar

Jennings to Rebrand WorldCare International, Inc.

Chapel Hill, N.C., March 23, 2015 — Jennings, the healthcare marketing and audience engagement firm, has been retained by WorldCare International, Inc. to rebrand the organization. The rebranding effort will include a new visual brand identity, re-naming specific WorldCare services through the development of a new naming convention, and the development of a new corporate website. WorldCare is based in Boston, MA with offices around the world. For more than 20 years, the global health care community has trusted WorldCare to help its members make more informed medical decisions through highly-personalized second medical opinion consultations. WorldCare’s second opinion service connects millions of members from dozens of countries with specialists at world-class medical centers who make up the WorldCare Consortium®. Through its second opinion process, the organization confirms diagnoses and recommends optimal treatment plans, empowering patients and their doctors with the information and resources needed to make medical decisions with confidence. WorldCare now provides an unparalleled portfolio of services, which builds upon a foundation of clinical excellence and access to the best medical minds in the world and has expanded that to include real-time telemedicine, clinical travel support as well as a comprehensive suite of clinical and non-clinical concierge services and advocacy…

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19 Mar

Dunlop Appointed to Digital Engagement Task Force of the Society for Healthcare Strategy & Market Development

Chapel Hill, N.C., March 19, 2015 – Dan Dunlop, Jennings Principal, has been appointed to the 2015 Digital Engagement Task Force of the American Hospital Association’s Society for Healthcare Strategy & Market Development (SHSMD). This task force studies the emerging world of digital communications, including Internet communications, social media, and mobile and their applications in healthcare, and will help to develop resources to advance members’ knowledge in these areas. In addition, this task force provides ad-hoc guidance to SHSMD staff on digital engagement with the organization’s members and works closely with SHSMD’s interactive marketing specialist. This is Dunlop’s second year serving in a volunteer leadership capacity with SHSMD. He previously served on the 2014 Digital Engagement Task Force. He has been active as a volunteer with SHSMD for many years, leading panel discussions, presenting at the organization’s annual conference, and hosting roundtable discussions.

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03 Feb

It’s a bird – it’s a plane – it’s an ambulance drone!

During one of the morning news shows, I saw a story about an innovative new use for a drone — one that could potentially save lives in the not so distant future. For his master’s degree project, a Dutch graduate student named Alec Momont has designed what’s being called an “ambulance drone.” A little background: Out of the 400,000 heart attack victims in the US last year, less than 10% survived. Why? Because first responders with defibrillators could not get to them in time. In a heart attack, aid must be given in the first five minutes or the chances of survival drop to just 8 percent. The average ambulance response time in the US: 10 to 12 minutes. And even though AEDs (automatic external defibrillators) have grown in popularity, they can’t be everywhere. So Alec set out to see to see if he could bring an AED to the victim — via a drone! His prototype contains a defibrillator, camera, microphone and speakers. He says the drone can arrive as quickly as one minute after being dispatched – at an air speed of 60 mph – cutting the average travel time from 10 minutes to 1 minute within an…

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