USING THE POWER OF IDEAS TO MAKE THE WORLD A HEALTHIER PLACE TO LIVE.
A bold, ambitious goal for any healthcare marketing agency. But Jennings isn’t a typical agency. Our focus isn’t on what’s been done. We’re far more interested in what’s next. And in this complex healthcare environment, that’s exactly what our clients need us to be focused on. We’re constantly looking ahead. Guiding. Anticipating change. It’s a philosophy that’s led us to develop novel approaches for more than 80 healthcare clients around the country.
We were the first in the country to introduce a hospital mommy blog. The first to advocate and develop online communities for healthcare systems. The first to champion digital physician relations as an integral part of strategic marketing plans. The first to teach healthcare organizations the importance of using social media to manage crisis communications.
Every day, we’re thinking about new ways to approach hospital and healthcare marketing and advertising. And how to give patients and families new perspectives and new information on healthcare – so they can make better, more informed decisions.
We think that will make the world a healthier place. And we’re always looking for partners who think that way, too.
PHYSICIANS IN FOCUS
HEALTHCARE MARKETING RECENT NEWS
Content! It's everywhere and it can be overwhelming. As we start the new year, let's resolve to evolve our marketing content by cutting through the clutter and better engaging our audiences. How? Let's take the ever-popular New Year's Resolution that occurs right before or just after the magical stroke of midnight for our inspiration! Shorten It Up Losing weight is always a very popular resolution, so let’s explore its essence a bit further and try to apply it to our content. As marketers, it has been drummed into our heads that “content is king”. Don’t think for a moment that idea is going away anytime soon. What is evolving is the way content needs to be presented. There is more of it out there than ever before and healthcare consumers have reached a point of overload. Attention spans have shrunk, and it is going to be difficult to keep those consumers focused for more than a few seconds at a time. People are busy and want the information they need quickly. Forget about long-form videos or white papers to do the job. In fact, the average healthcare consumer will barely scroll through an entire infographic! It’s time to put your content on its own weight loss program. When developing content,…Read More →
It’s a decision many baby boomers are now dealing with. It certainly is something that several of us at Jennings are asking ourselves. A few of us have watched our parents age and deal with these issues, and want to do whatever we can to be prepared for whatever old age brings us. With that in mind, I thought I’d share with you some of the information I’ve gathered as I’ve researched long-term care insurance for myself. It is estimated that 70 percent of Americans age 65 and older will need some form of long-term care assistance before they die. That includes nursing home care as well as assistance with activities of daily living (ADLs): toileting, bathing, dressing, eating, transferring out of bed and incontinence care. The cost for an average 2.8-year stay in a long-term nursing facility can run up to $240,000. Won’t Medicare pay for this? Medicare will pay for 100% of up to 20 days of skilled nursing care, but only for medically necessary skilled care following a hospital stay of more than three days. It will also pay for physical therapy, wheelchairs, walkers, hospital beds and even hospice care for those with less than six months…Read More →
I love beer! Let me guess, you did not expect the conversation to start this way, did you? You were simply thinking about the benefits of online patient communities and why community building is the future of healthcare marketing. Stay with me for just a moment, we will get there. I'm going to begin with a stark admission; I am a true purveyor and absolute aficionado of the magical marvel of fermentation. Let me be clear, I’m not talking about those mass produced products that are more known for their packaging and advertising than the presence on the palette. I am talking about small batch, and the most expressive and creative deployments of the true brewers art. For our purposes here today, let’s agree to call this a very strong area of interest for myself. A true specialty topic and one for which I crave social interaction from like-minded individuals, advice from experts that can further my understanding, and assistance in obtaining the objects of my desire. Now that we have expounded at length on the joy I find in beer, it begs the question “What does this have to do with healthcare marketing”? Surprisingly so, it does! When it…Read More →