USING THE POWER OF IDEAS TO MAKE THE WORLD A HEALTHIER PLACE TO LIVE.

A bold, ambitious goal for any healthcare marketing agency. But Jennings isn’t a typical agency. Our focus isn’t on what’s been done. We’re far more interested in what’s next. And in this complex healthcare environment, that’s exactly what our clients need us to be focused on. We’re constantly looking ahead. Guiding. Anticipating change. It’s a philosophy that’s led us to develop novel approaches for more than 80 healthcare clients around the country.

We were the first in the country to introduce a hospital mommy blog. The first to advocate and develop online communities for healthcare systems. The first to champion digital physician relations as an integral part of strategic marketing plans. The first to teach healthcare organizations the importance of using social media to manage crisis communications.

Every day, we’re thinking about new ways to approach hospital and healthcare marketing and advertising. And how to give patients and families new perspectives and new information on healthcare – so they can make better, more informed decisions.

We think that will make the world a healthier place. And we’re always looking for partners who think that way, too.


PHYSICIANS IN FOCUS


EVENTS CALENDAR



HEALTHCARE MARKETING RECENT NEWS

10 Jun

Jennings Employees Named to Top Healthcare Marketing Twitter List

Jennings principal Dan Dunlop and vice president Dewey Mooring were recently named as two of the “25 Healthcare Marketing Professionals You Should Follow” on Twitter in a blog post by eVisit, a telehealth software company. Congratulations, Dan and Dewey! To check out the list, visit http://bit.ly/1JJRhcn. Follow Dan on Twitter.  Follow Dewey on Twitter.

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28 May

Jennings Healthcare Clients Shine at 2015 Lamplighter Awards

CHAPEL HILL, NC – May 29, 2015 - Last Thursday evening was a banner occasion for many of Jennings' New England clients. A crowd of nearly 300 healthcare marketers and communicators gathered at Boston's World Trade Center for the 25th Annual Lamplighter Awards Dinner, produced by the New England Society for Healthcare Communications (NESHCo). Two of Jennings’ hospital clients, Signature Healthcare and Tufts Medical Center, ended the night as big winners with 18 awards apiece. Other winners among Jennings' clients included Lawrence General Hospital, Dartmouth-Hitchcock Medical Center, Southwestern Vermont Medical Center, Lowell General Hospital, Copley Hospital and WorldCare International. Notably, Jennings’ work won gold in a number of categories including Physician Relations Campaign, Social Media Campaign, Service Line Campaign, Total Marketing Campaign, Media Relations, Electronic Media, Photography, Logo Design and Online Advertising. “What makes winning lamplighters so rewarding is that they are based on the effectiveness of the advertising. The judges hold each submission to rigorous standards. This particular awards competition is not a beauty pageant,” said Dan Dunlop, Jennings Principal. “Being recognized by the New England Society for Healthcare Communications has taken on its own stature as an acknowledgement of excellence in marketing, communications, advertising and overall strategy,” said…

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20 May

Jennings Welcomes New Assistant Account Executive

Chapel Hill, N.C. – May 19, 2015 – Jennings, the North Carolina-based healthcare marketing and audience engagement agency, is has appointed Bailey Woodling to the position of Assistant Account Executive. In this position, Woodling will be working with the account service team on social media, online community management, account services and public relations initiatives for a number of the agency’s clients. “Bailey is a wonderful addition to the team,” said Jennings Principal Dan Dunlop. “Her communications experience is going to be a tremendous resource for us, and I’m looking forward to where she’ll help take the agency in the future.” Prior to joining Jennings, Woodling worked as a Marketing Assistant for 919 Marketing in Holly Springs, North Carolina. In this position, she played a vital role in developing content across a variety of social media channels, tracking and editing media coverage, and assisting in daily account management activities.

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CREATIVE SPOTLIGHT