USING THE POWER OF IDEAS TO MAKE THE WORLD A HEALTHIER PLACE TO LIVE.
A bold, ambitious goal for any healthcare marketing agency. But Jennings isn’t a typical agency. Our focus isn’t on what’s been done. We’re far more interested in what’s next. And in this complex healthcare environment, that’s exactly what our clients need us to be focused on. We’re constantly looking ahead. Guiding. Anticipating change. It’s a philosophy that’s led us to develop novel approaches for more than 80 healthcare clients around the country.
We were the first in the country to introduce a hospital mommy blog. The first to advocate and develop online communities for healthcare systems. The first to champion digital physician relations as an integral part of strategic marketing plans. The first to teach healthcare organizations the importance of using social media to manage crisis communications.
Every day, we’re thinking about new ways to approach hospital and healthcare marketing and advertising. And how to give patients and families new perspectives and new information on healthcare – so they can make better, more informed decisions.
We think that will make the world a healthier place. And we’re always looking for partners who think that way, too.
PHYSICIANS IN FOCUS
HEALTHCARE MARKETING RECENT NEWS
It’s a decision many baby boomers are now dealing with. It certainly is something that several of us at Jennings are asking ourselves. A few of us have watched our parents age and deal with these issues, and want to do whatever we can to be prepared for whatever old age brings us. With that in mind, I thought I’d share with you some of the information I’ve gathered as I’ve researched long-term care insurance for myself. It is estimated that 70 percent of Americans age 65 and older will need some form of long-term care assistance before they die. That includes nursing home care as well as assistance with activities of daily living (ADLs): toileting, bathing, dressing, eating, transferring out of bed and incontinence care. The cost for an average 2.8-year stay in a long-term nursing facility can run up to $240,000. Won’t Medicare pay for this? Medicare will pay for 100% of up to 20 days of skilled nursing care, but only for medically necessary skilled care following a hospital stay of more than three days. It will also pay for physical therapy, wheelchairs, walkers, hospital beds and even hospice care for those with less than six months…Read More →
I love beer! Let me guess, you did not expect the conversation to start this way, did you? You were simply thinking about the benefits of online patient communities and why community building is the future of healthcare marketing. Stay with me for just a moment, we will get there. I'm going to begin with a stark admission; I am a true purveyor and absolute aficionado of the magical marvel of fermentation. Let me be clear, I’m not talking about those mass produced products that are more known for their packaging and advertising than the presence on the palette. I am talking about small batch, and the most expressive and creative deployments of the true brewers art. For our purposes here today, let’s agree to call this a very strong area of interest for myself. A true specialty topic and one for which I crave social interaction from like-minded individuals, advice from experts that can further my understanding, and assistance in obtaining the objects of my desire. Now that we have expounded at length on the joy I find in beer, it begs the question “What does this have to do with healthcare marketing”? Surprisingly so, it does! When it…Read More →
Online search is a critical component in the physician selection process and nurturing a human connection with those physicians, matters more than ever in the digital space. A recent Pew Internet study shows that about 80% of patients who are diagnosed with an illness go on the web to find information about their condition. Another 44% of patients are researching their doctor online prior to committing to them as a physician. Those numbers paint a vivid picture and are a big reason for the shift in healthcare marketing dollars from the wide-net approach of traditional channels like print, radio, and TV to a more targeted, digital approach combining online search (paid & organic), mobile, and social. Sure, the measurability of digital is attractive to marketers because it is easy for them to prove ROI and defend their already challenged budgets. Even more so, healthcare marketers are realizing that digital is one of the most effective ways to engage with the healthcare consumer, specifically, right at the moment of need. With a wealth of information at their fingertips and a barrage of messaging coming from every direction, consumers are looking for a way thorough all the noise. They are looking for a…Read More →