A bold, ambitious goal for any healthcare marketing agency. But Jennings isn’t a typical agency. Our focus isn’t on what’s been done. We’re far more interested in what’s next. And in this complex healthcare environment, that’s exactly what our clients need us to be focused on. We’re constantly looking ahead. Guiding. Anticipating change. It’s a philosophy that’s led us to develop novel approaches for more than 80 healthcare clients around the country.

We were the first in the country to introduce a hospital mommy blog. The first to advocate and develop online communities for healthcare systems. The first to champion digital physician relations as an integral part of strategic marketing plans. The first to teach healthcare organizations the importance of using social media to manage crisis communications.

Every day, we’re thinking about new ways to approach hospital and healthcare marketing and advertising. And how to give patients and families new perspectives and new information on healthcare – so they can make better, more informed decisions.

We think that will make the world a healthier place. And we’re always looking for partners who think that way, too.




01 Oct

Looking for New Patients? Check out This “Welcome to the Neighborhood” Package

A few months ago I moved to a new neighborhood. Usually, when people move, it signals a search for new service providers– a new dry cleaner, a new morning coffee stop, and yes, even a new physician. Duke Medicine seems to understand this, because they recently sent me a welcome package in the mail. I’m not one to flip through promotions or junk catalogs, but their package caught my eye. They sent me a health magazine, a welcome letter from a local primary care physician, and an offer for a $10 gift certificate to a chain of frozen yogurt stores. The mailing did the trick - I didn’t immediately toss in the trash. In fact, I actually flipped through their magazine. It was full of health articles on everything from healthier recipes for classic junk foods to exercises to relieve carpel tunnel syndrome. They did a great job at selecting relevant and interesting health topics. Most articles were written by Duke Medicine physicians, and they did a great job toward establishing themselves as experts on healthy living. Each article was accompanied with information about how to make an appointment with an appropriate physician or a web address that would provide…

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30 Sep

New Partnership Helps Health Systems Create Effective Online Patient Communities

CHAPEL HILL, NC - September 30, 2014 - A new partnership announced today between Hive Strategies (McMinnville, OR), CareHubs, Inc. (San Francisco, CA) and Jennings (Chapel Hill, NC), brings the healthcare industry easy access to affordable, HIPAA-compliant-ready online patient support communities. CareHubs offers the leading private-label, online patient community platform available today. Their customers include Arnold Palmer Hospital for Children, the Australian Private Hospitals Association, Blue Cross Blue Shield Ventures, Health 2.0, Mayo Clinic, and many others. “Online patient communities provide a win/win opportunity for hospitals,” said Dan Hinmon, Principal at Hive Strategies. “Done right, these communities result in better health, lower costs and greater patient loyalty. We want to help hospitals and health services do these communities right.” Together, Hive Strategies, Jennings and CareHubs provide the full continuum of expertise required to plan, build and successfully manage online patient support communities. “We want to help involve patients, their caregivers and families in ongoing conversations about health, wellness, prevention and lifestyle modifications,” says Dan Dunlop, CEO of Jennings. “Building consistent relationships between the patient and provider delivers real value to both the patients and the healthcare organization.” “Healthcare providers are under intense pressure to ‘do more with less,’ but securing sensitive…

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29 Sep

Low-cost, limited-choice plans leave consumers satisfied

Bob Herman reported this week on Modern Healthcare’s business blog that a new study from researchers at Georgetown University’s Health Policy Institute is out.   They studied narrow-network plans sold in six states’ individual-market exchanges for the Robert Wood Johnson Foundation. Herman’s article is available here. After the first six months, those exchanges are reporting very few complaints from consumers who choose the plans with low-monthly premiums and a limited service network. And those plans that have no low-monthly premium options are beginning to be at a disadvantage. According to the study, Officials in all six states report an expectation that insurers will narrow networks even further in 2015, and one insurance company official predicted, “I think you’re going to see a lot of experimentation among carriers in the first years.” In Oregon, for example, although there were 11 insurers competing in the nongroup marketplace, Moda Health Plan garnered 76 percent of the enrollees. Many observers suggested they were able to achieve this market share because of their lower premiums, attributable at least in part to their narrower network offerings. A state marketplace official noted, “if plans want to compete with Moda [in 2015], they will have to come down in…

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