USING THE POWER OF IDEAS TO MAKE THE WORLD A HEALTHIER PLACE TO LIVE.

A bold, ambitious goal for any healthcare marketing agency. But Jennings isn’t a typical agency. Our focus isn’t on what’s been done. We’re far more interested in what’s next. And in this complex healthcare environment, that’s exactly what our clients need us to be focused on. We’re constantly looking ahead. Guiding. Anticipating change. It’s a philosophy that’s led us to develop novel approaches for more than 80 healthcare clients around the country.

We were the first in the country to introduce a hospital mommy blog. The first to advocate and develop online communities for healthcare systems. The first to champion digital physician relations as an integral part of strategic marketing plans. The first to teach healthcare organizations the importance of using social media to manage crisis communications.

Every day, we’re thinking about new ways to approach hospital and healthcare marketing and advertising. And how to give patients and families new perspectives and new information on healthcare – so they can make better, more informed decisions.

We think that will make the world a healthier place. And we’re always looking for partners who think that way, too.


PHYSICIANS IN FOCUS


EVENTS CALENDAR



HEALTHCARE MARKETING RECENT NEWS

20 May

Jennings Welcomes New Assistant Account Executive

Chapel Hill, N.C. – May 19, 2015 – Jennings, the North Carolina-based healthcare marketing and audience engagement agency, is has appointed Bailey Woodling to the position of Assistant Account Executive. In this position, Woodling will be working with the account service team on social media, online community management, account services and public relations initiatives for a number of the agency’s clients. “Bailey is a wonderful addition to the team,” said Jennings Principal Dan Dunlop. “Her communications experience is going to be a tremendous resource for us, and I’m looking forward to where she’ll help take the agency in the future.” Prior to joining Jennings, Woodling worked as a Marketing Assistant for 919 Marketing in Holly Springs, North Carolina. In this position, she played a vital role in developing content across a variety of social media channels, tracking and editing media coverage, and assisting in daily account management activities.

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18 May

We Need to Look at Responsive Design and Mobile Differently

Differently? Absolutely!  Why on earth would we want to do that?  Let’s start with a small step backward and examine what we already know about responsive design and mobile.  This will lay the groundwork of why we need to take a different perspective and revisit this relationship. The What and Why of Responsive Design The concept of responsive design is really quite simple.  It allows a web property to render a similar user experience regardless of what platform is providing access from desktop to tablet to Smartphone.  According to Pew Internet, 64% of American adults now have a Smartphone and in the last year alone, we have seen mobile search almost double in usage from roughly 30% to just over 60%.  At some point, this will become the dominant way in which users experience the Internet.  This is further evidenced by the power that has been placed with Google’s recently updated Mobile Search Algorithm. This algorithm gives search preference to sites that are rendered in responsive design and are mobile-friendly.  Sites that have not been optimized for mobile will be penalized, and in some cases, become completely invisible in mobile search results. So Mobile is Really Important to Healthcare Consumers?…

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15 May

Using Social Media to Raise Skin Cancer Awareness in Young Women

This week is National Women’s Health Week; this month also happens to be National Skin Cancer Awareness Month. To be honest, this time last year I had no idea that either of these events existed. I was happily readying myself for a week at the beach with friends and anxious to start laying out and establishing the foundation for my summer tan. If enduring a sunburn meant a deeper glow, then that was a sacrifice I was willing to make. Today, melanoma is no longer showing up only in women who have had five or six decades of sun exposure. It is now the second most common cancer found in women 20 to 30 years old, thanks in part to tanning beds and the Hollywood ideal that being tan is considered glamorous. But here’s the kicker, unlike most other diseases, skin cancer is predominately considered a lifestyle disease, meaning it’s highly preventable. As naive as it may sound, I truly felt like skin cancer wasn’t something I needed to worry about. It wasn’t until I saw this video, titled “Dear 16 year old me,” that I realized something… There is nothing glamorous about skin cancer. So how do you get…

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CREATIVE SPOTLIGHT