A bold, ambitious goal for any healthcare marketing agency. But Jennings isn’t a typical agency. Our focus isn’t on what’s been done. We’re far more interested in what’s next. And in this complex healthcare environment, that’s exactly what our clients need us to be focused on. We’re constantly looking ahead. Guiding. Anticipating change. It’s a philosophy that’s led us to develop novel approaches for more than 80 healthcare clients around the country.

We were the first in the country to introduce a hospital mommy blog. The first to advocate and develop online communities for healthcare systems. The first to champion digital physician relations as an integral part of strategic marketing plans. The first to teach healthcare organizations the importance of using social media to manage crisis communications.

Every day, we’re thinking about new ways to approach hospital and healthcare marketing and advertising. And how to give patients and families new perspectives and new information on healthcare – so they can make better, more informed decisions.

We think that will make the world a healthier place. And we’re always looking for partners who think that way, too.




29 Oct

Nurturing a Human Connection with your Physicians

Online search is a critical component in the physician selection process and nurturing a human connection with those physicians, matters more than ever in the digital space.  A recent Pew Internet study shows that about 80% of patients who are diagnosed with an illness go on the web to find information about their condition.  Another 44% of patients are researching their doctor online prior to committing to them as a physician. Those numbers paint a vivid picture and are a big reason for the shift in healthcare marketing dollars from the wide-net approach of traditional channels like print, radio, and TV to a more targeted, digital approach combining online search (paid & organic), mobile, and social.  Sure, the measurability of digital is attractive to marketers because it is easy for them to prove ROI and defend their already challenged budgets.  Even more so, healthcare marketers are realizing that digital is one of the most effective ways to engage with the healthcare consumer, specifically, right at the moment of need.  With a wealth of information at their fingertips and a barrage of messaging coming from every direction, consumers are looking for a way thorough all the noise.  They are looking for a…

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24 Oct

You cannot get the flu from a flu shot

At Jennings, our focus is on developing communication that makes the world a healthier place to live. Often, good health begins with each of us and the decisions we make. Are we taking accountability for our own health and doing the things we need to stay healthy? That's what led me to think about the flu vaccine. Did you know that Americans lose an estimated $16 billion in income due to flu-related illness and death every year? Between 1976 and 2007, estimates of flu-related deaths in the United States range from a low of about 3,000 to a high of about 49,000 people. During a regular flu season, about 90 percent of deaths occur in people 65 years and older. When should you have a flu shot? The “Flu season” can begin as early as October and last as late as May. Since it takes about two weeks after vaccination for antibodies to develop in the body, it’s better to get vaccinated early in the fall, before the flu season really gets started. An annual flu vaccine is needed since the flu viruses are constantly changing. The formulation of the flu vaccine is reviewed each year and sometimes gets updated…

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16 Oct

Reference pricing examined

Last week the National Institute for Health Care Reform released a research brief, “Reference Pricing: A Small Piece of Health Care Price and Quality Puzzle”.   In the report, the NIHCR reported that reference pricing (or more commonly capping) does offer some “modest” savings among shoppable procedures. The study looked at the California Public Employees’ Retirement System (CaliPERS) efforts to limit costs on inpatient knee and hip replacements, as well as more recent research on about a half million retired autoworkers. Reference pricing did have the effect of reducing costs on selected procedures but the study concluded that if the reference pricing process were applied against the full universe of shoppable procedures, the resulting savings would only be in the range of 5%.  “The potential savings from reference pricing are modest for two reasons: Shoppable services only account for about a third of total spending, and reference pricing only directly affects prices at the high end of the price distribution. When considering reference pricing, employers and health plans need to weigh potential savings against increased plan complexity and financial risk to enrollees, along with the analytical and financial resources needed to create and manage the program.” One of the requirements of…

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