USING THE POWER OF IDEAS TO MAKE THE WORLD A HEALTHIER PLACE TO LIVE.
A bold, ambitious goal for any healthcare marketing agency. But Jennings isn’t a typical agency. Our focus isn’t on what’s been done. We’re far more interested in what’s next. And in this complex healthcare environment, that’s exactly what our clients need us to be focused on. We’re constantly looking ahead. Guiding. Anticipating change. It’s a philosophy that’s led us to develop novel approaches for more than 80 healthcare clients around the country.
We were the first in the country to introduce a hospital mommy blog. The first to advocate and develop online communities for healthcare systems. The first to champion digital physician relations as an integral part of strategic marketing plans. The first to teach healthcare organizations the importance of using social media to manage crisis communications.
Every day, we’re thinking about new ways to approach hospital and healthcare marketing and advertising. And how to give patients and families new perspectives and new information on healthcare – so they can make better, more informed decisions.
We think that will make the world a healthier place. And we’re always looking for partners who think that way, too.
PHYSICIANS IN FOCUS
HEALTHCARE MARKETING RECENT NEWS
By: Dan Dunlop Consider this surgical robotics ad for Venti Medical Center a cautionary tale; it goes to the extreme to demonstrate the banality of many hospital ad campaigns promoting leading edge technology. When I see ads touting new technology I always try to imagine the consumer looking at the ad with a big thought bubble over her head asking “So what?” I often clump these ads together with those promoting national rankings. If we’re going to talk about technology and rankings, we need to make it relevant (more about the consumer and less about us). Otherwise, it is just more narcissistic spewing and self-absorption. If we want to engage consumers, we need to find ways to talk about things they care about. And that starts with listening to them and caring about what they have to say. For many healthcare organizations, it will involve a major cultural shift.Read More →
This week, as I was searching for new social media content, I came across an article on Boston Magazine’s website that sparked my interest. Uber, the popular ride-sharing app, was going to be offering flu shots. I finished the article, wrote some Tweets and didn’t give it any more thought. Later that day, I went on my iPhone to check my university-affiliated email and was surprised to come across an email from Uber. For me, Uber emails only ever come on Sunday mornings after a night out with friends. I opened it and saw that it was an email advertising the same flu shot information I had read about on a Boston news website just hours earlier. Uber officially had my attention. If you’re not familiar with Uber, the way it works is pretty simple. A passenger calls for a car with a smartphone running the Uber app, which is set up by a one-time registration with your email and payment information. An Uber driver then is called to the passenger’s location, who takes the passenger to their destination. No cash is exchanged – payment is taken automatically from the passenger’s debit card – and no tip is required.…Read More →
As healthcare or hospital marketers, we use social media in a variety of ways, such as promoting the services a hospital offers, highlighting its use of advanced technologies, supporting or praising staff, creating social engagement and touting accolades or accreditations. Social media platforms are powerful communications tools, and they have become essential elements within hospital marketing campaigns and daily operations. They provide patients and friends with real-time information and encourages two-way dialogue. Patients, friends, and the public can provide feedback or ask questions and expect to be answered in a timely manner. They can even rate their experiences using a five-star rating system offered by Yelp or Facebook. But what is the correct protocol to follow when someone takes to your social channel and sows discord or even worse - continuously complains across multiple social platforms or uses profanity? The challenge many hospital marketers have is identifying whether this person is a “Troll” or not, and if so, what is the proper protocol to follow when you have an internet “Troll” on your hands? According to Wikipedia - In Internet slang, a troll is a person who sows discord on the Internet by starting arguments or upsetting people, by posting inflammatory,…Read More →