A bold, ambitious goal for any healthcare marketing agency. But Jennings isn’t a typical agency. Our focus isn’t on what’s been done. We’re far more interested in what’s next. And in this complex healthcare environment, that’s exactly what our clients need us to be focused on. We’re constantly looking ahead. Guiding. Anticipating change. It’s a philosophy that’s led us to develop novel approaches for more than 80 healthcare clients around the country.

We were the first in the country to introduce a hospital mommy blog. The first to advocate and develop online communities for healthcare systems. The first to champion digital physician relations as an integral part of strategic marketing plans. The first to teach healthcare organizations the importance of using social media to manage crisis communications.

Every day, we’re thinking about new ways to approach hospital and healthcare marketing and advertising. And how to give patients and families new perspectives and new information on healthcare – so they can make better, more informed decisions.

We think that will make the world a healthier place. And we’re always looking for partners who think that way, too.




18 Sep

Your Physicians Really ARE Like Rock Stars!

  While working on a white paper about hospital and physician marketing, this analogy popped into my head. Now, I’m not trying to play to anyone’s ego here, but this comparison really does lend some insight to positioning your facility in a competitive market. Especially when it comes to searching for a physician. As a resident of Raleigh, North Carolina, there is rarely a day that I don’t drive past PNC Arena. For those of you who are not familiar with it, let me share a few facts: It has called Raleigh home since 1999 It houses over 770,000 square feet of entertainment and sports space It seats up to 19,500 fans and has 66 luxury suites It has 8,000 parking spaces and is easily accessible from any direction It can transform from hardwood court to ice rink in just under 6 hours It has hosted numerous events from Rodeo to Rock and Roll It is home to both the NC State Men’s Basketball team & the Carolina Hurricanes of the National Hockey League These are just a few of the things that make PNC Arena a great venue. Unfortunately, none of these things are remotely of interest to the majority…

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13 Aug

ALS Ice Bucket Challenge

Have you noticed an influx of videos showing your friends dumping buckets of ice water over their heads? No, your friends haven’t lost their minds – they’re participating  in the Ice Bucket Challenge, a national effort to raise awareness and funding for Amyotrophic lateral sclerosis, often referred to as ALS or "Lou Gehrig's Disease.” The Ice Bucket Challenge was started by Pete Frates, a former Boston College baseball player, who was diagnosed with ALS in 2012.  In the challenge, one person nominates several friends to record a video of themselves dumping a bucket of ice water over their head or donate $100 to an ALS research fund.  Those participants nominate their own list of friends to participate, causing the challenge to spread through social networks. Last week, the social media craze reached Jennings when Kelly Woodum, executive director of the New England Society for Healthcare Communications, nominated Dan to take part in the challenge. Check out his video: The Ice Bucket Challenge has grown so large that it has gained celebrity participants, such as Martha Stewart, Justin Timberlake, and even Ethel Kennedy, and has been featured on The Today Show. For those of you wondering how a bunch of…

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16 Jul

How Online Communities Are Transforming Patient Communication

Here at Jennings we view our interns as equal members of the team. In addition to learning (and teaching us!) about social media, they learn about the trends in the healthcare industry and how to best communicate with various audiences. From time to time, we'll feature guest blog posts by Jennings interns who will write about the areas of healthcare marketing and communication that have piqued their interest. By: Alicia Tapp, Guest Contributor As technology continues to advance, an increasing number of e-Patients are taking to the web to seek answers to their medical concerns and connect with people who have similar illnesses. Online patient communities have positively impacted patient care and are continually attracting new members. For example,, one of the leading online communities, has over 400,000 registered members. In addition to their growth and popularity, online support groups offer ease and accessibility, which cannot be guaranteed in traditional support communities. Think about the typical support group. You might meet once a week in a group member’s home or at another location, but what if you need advice or support outside the regular meeting hours? What if you want to connect with a group, but live too far away from the group’s meeting…

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