A bold, ambitious goal for any healthcare marketing agency. But Jennings isn’t a typical agency. Our focus isn’t on what’s been done. We’re far more interested in what’s next. And in this complex healthcare environment, that’s exactly what our clients need us to be focused on. We’re constantly looking ahead. Guiding. Anticipating change. It’s a philosophy that’s led us to develop novel approaches for more than 80 healthcare clients around the country.

We were the first in the country to introduce a hospital mommy blog. The first to advocate and develop online communities for healthcare systems. The first to champion digital physician relations as an integral part of strategic marketing plans. The first to teach healthcare organizations the importance of using social media to manage crisis communications.

Every day, we’re thinking about new ways to approach hospital and healthcare marketing and advertising. And how to give patients and families new perspectives and new information on healthcare – so they can make better, more informed decisions.

We think that will make the world a healthier place. And we’re always looking for partners who think that way, too.




01 Sep

Hospital Marketing Executive Joins Jennings

Chapel Hill, N.C. – September 1, 2015 – Jennings, the North Carolina-based healthcare marketing and audience engagement agency, has appointed Tim Brennan to the position of Account Supervisor. A healthcare marketing veteran, Brennan is the former Public Affairs and Communications Manager at Tufts Medical Center and Floating Hospital for Children. Most recently, he worked as the Associate Director of Marketing & Communications at the Boston University Henry M. Goldman School of Dental Medicine. Earlier in his career, he served as the Marketing Manager at Massachusetts General Hospital. In his new position, Brennan will lead one of Jennings’ account service teams, overseeing the marketing programs for more than a dozen hospitals, health systems and healthcare organizations in the New England Region. He will be based in Jennings’ Atlantic Avenue office in Boston. “I’ve known Tim for at least seven years. We’ve presented together at conferences and enjoyed a professional camaraderie,” said Jennings Principal, Dan Dunlop. “During his time at Mass General and Tufts Medical Center, he gained a world of experience and exposure to some of the most extreme challenges a healthcare communicator can face – including being on the front line during the Boston Marathon bombing. We are so fortunate…

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10 Aug

Your iPhone could save your life in a medical emergency.

Some of you may know that Apple launched a new Health app called Medical ID. It was introduced last year as part of iOS 8. (This Health app is the icon with the little red heart.) What does it do? Medical ID allows you to store your medical history, emergency contacts and other vital health information in one place on your iPhone. The upside: If you were in an emergency situation and found unconscious, the Medical ID feature might provide life-saving information to a first responder, even if your phone is locked. Also, if you have a severe or life-threatening allergy, this app increases the chances that your condition will be diagnosed and treated quickly. Equally important: you can list your current medicines, since some could possibly interact adversely with other medications an emergency physician might use to treat you. Another benefit: This option can also be a useful tool for parents to ensure that they are contacted right away if something happens to one of their children. You can use the Medical Notes section to keep a record of other important information, including recent surgeries or other medical interventions, medical implants and previous hospitalizations. You can also indicate information…

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10 Jun

Jennings Employees Named to Top Healthcare Marketing Twitter List

Jennings principal Dan Dunlop and vice president Dewey Mooring were recently named as two of the “25 Healthcare Marketing Professionals You Should Follow” on Twitter in a blog post by eVisit, a telehealth software company. Congratulations, Dan and Dewey! To check out the list, visit Follow Dan on Twitter.  Follow Dewey on Twitter.

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