A bold, ambitious goal for any healthcare marketing agency. But Jennings isn’t a typical agency. Our focus isn’t on what’s been done. We’re far more interested in what’s next. And in this complex healthcare environment, that’s exactly what our clients need us to be focused on. We’re constantly looking ahead. Guiding. Anticipating change. It’s a philosophy that’s led us to develop novel approaches for more than 80 healthcare clients around the country.

We were the first in the country to introduce a hospital mommy blog. The first to advocate and develop online communities for healthcare systems. The first to champion digital physician relations as an integral part of strategic marketing plans. The first to teach healthcare organizations the importance of using social media to manage crisis communications.

Every day, we’re thinking about new ways to approach hospital and healthcare marketing and advertising. And how to give patients and families new perspectives and new information on healthcare – so they can make better, more informed decisions.

We think that will make the world a healthier place. And we’re always looking for partners who think that way, too.




16 Oct

Reference pricing examined

Last week the National Institute for Health Care Reform released a research brief, “Reference Pricing: A Small Piece of Health Care Price and Quality Puzzle”.   In the report, the NIHCR reported that reference pricing (or more commonly capping) does offer some “modest” savings among shoppable procedures. The study looked at the California Public Employees’ Retirement System (CaliPERS) efforts to limit costs on inpatient knee and hip replacements, as well as more recent research on about a half million retired autoworkers. Reference pricing did have the effect of reducing costs on selected procedures but the study concluded that if the reference pricing process were applied against the full universe of shoppable procedures, the resulting savings would only be in the range of 5%.  “The potential savings from reference pricing are modest for two reasons: Shoppable services only account for about a third of total spending, and reference pricing only directly affects prices at the high end of the price distribution. When considering reference pricing, employers and health plans need to weigh potential savings against increased plan complexity and financial risk to enrollees, along with the analytical and financial resources needed to create and manage the program.” One of the requirements of…

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15 Oct

Live Twittercast of a Transradial Cardiac Catheterization

One of the things that I love about my job is that I get to work on some pretty cool projects. Last week, I got to do just that when Dan Dunlop and I helped Signature Healthcare live-tweet a transradial cardiac catheterization. The event itself only lasted for about an hour, but it took a ton of preparation to ensure the Twittercast would run smoothly. We started by interviewing the interventional cardiologists and researching the procedure. We wrote a script – broken up into 140-character increments – that would walk readers through the procedure. We made sure to cover the benefits to the radial (entering through the wrist) approach and potential scenarios, including the possibility that the patient would need a stent. And, to ensure medical accuracy, we asked the interventional cardiologists to review and edit our tweets. Having that script was essential to the success of our Twittercast. These procedures move – and change – quickly, so having a roadmap to guide us was essential.   We arrived at Signature Healthcare Brockton Hospital a day in advance in order to meet with the interventional cardiologists and plan a few last-minute logistics behind the Twittercast. (Where would we stand? How…

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09 Oct

Are you beyond pink power?

  What have all these pink power products and promotions done for those folks living with and at risk of breast cancer? Years ago, the awareness efforts were about empowering women to make educated health choices while providing them with accurate information. The higher goal was to find a cure for breast cancer, reduce incidence and save lives. But now it seems like the program has gone off track since the pink ribbon message of awareness took over. Breast cancer has become more of a business opportunity than a cause. So many of these pink ribbon awareness promotions focus on breasts, not cancer. Breast cancer awareness taglines and campaigns often rely on double-entendres and innuendos to make breast cancer sexy and sell-able, with messages like “Save the Ta-Ta’s!” and “I Heart Boobies!” Even NASCAR is selling breast cancer awareness t-shirts that say "Check Your Headlights" which objectify women and their bodies. By the way, men can get breast cancer too – about 2,200 men are diagnosed with breast cancer every year. They are, for the most part, utterly ignored in the great public battle against breast cancer, since it’s been so heavily promoted as a “women’s issue.” Yet, as far…

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